C-Suite Leadership
The Trust Trade-Off: Why AI-Era CMOs Are Trading Brand Health for Boardroom Credibility
CMOs in the AI era face a "Trust Trade-Off," balancing short-term performance demands for boardroom credibility against long-term brand health. The article provides a framework and strategies for navigating this dilemma to drive sustainable enterprise value.
Siobhan O'Malley·June 17, 2026
