Robin Olivier arrived at Brad Sugars’ Billionaire Boardroom with ideas about business growth. He left questioning whether the size of his ambitions had been limiting the strategies he was prepared to consider. The distinction that stayed with him was Brad’s challenge to think about growing tenfold instead of simply doubling.

Robin’s detailed testimonial from an Australian Billionaire Boardroom event identifies two moments that changed his perspective: being challenged to set goals without already knowing how to achieve them, and discovering why a much larger target might demand a different approach. His account is supported by other attendees who describe what Brad’s teaching prompted them to reconsider during the one-day experience.

A Bigger Target Changed the Question

Robin’s first takeaway concerned the relationship between ambition and familiarity. He recalls Brad challenging participants to set goals large enough that the method of achieving them was not immediately obvious.